Tha Alkaholiks rose to prominence during a time when NWA dominated the west coast–but the trio never let that compromise their sound. Here, Tha Alkaholiks talk about the beginning of their relationship with LOUD Records and Steve Rifkind, how they managed to create a lane for themselves in a crowded LA scene, and how they […]
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Record exec Steve Rifkind was lucky enough to work with the legendary Big Pun before he passed away. Here, Rifkind talks about signing Pun, the early success of his records, and the events leading up to his death. Watch above.
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Legendary music executive Steve Rifkind spoke openly about starting Loud Records by signing Twista, followed by Madcap. He revealed that Twista only had two songs out when he signed him, but Rifkind explained that he thought Twista was a cool, young artist who could spit. After having success with Tha Alkaholiks’ debut, Steve went to […]
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