Steve Rifkind on Signing Big Pun Through Fat Joe, 1st Platinum Latino Solo Rapper



Record exec Steve Rifkind was lucky enough to work with the legendary Big Pun before he passed away. Here, Rifkind talks about signing Pun, the early success of his records, and the events leading up to his death. Watch above.

24 comments

  • ConucoVlogs 7 years ago

    who's mans is this??

  • DistrictOfCriminalz 7 years ago

    Second

  • Eternal E 7 years ago

    like for free weed

  • Eazy c.t.b. 7 years ago

    #nowplaying CTB VOL.1 by Eazy, Oasis, Iceburg via the @audiomack app https://www.audiomack.com/album/eazy-79/ctb-vol1

  • oluponu_ 69 7 years ago

    Will LeBron James take the cavaliers to the promise land with another championship final

  • ILLUSTRIOUS ART 7 years ago

    The most under rated label in hip hop history

  • Jaguar King 7 years ago

    REST IN POWER BIG PUNISHER, THE TAÍNO HIP HOP GIANT.

  • roscoegino 7 years ago

    Interview Tyrone Williams and Tom Silverman next!

  • cun7us 7 years ago

    These interviews with Steve are mad interesting. I knew of him back in the 90s but never knew much about him personally or the label until now.

  • the hip hop grimreaper 7 years ago

    he as a cheesey fucking grin when answering a question. weird mofo.

  • LC. For 7 years ago

    Something weird about this guy just can't put my finger on it ……… Strange

  • LC. For 7 years ago

    1 like = $ 1,000,000 in your bank account tomorrow morning .

  • LC. For 7 years ago

    This guy looks like some random guy at a bar not a multi-millionaire lol

  • Juan Boss 7 years ago

    Ask him about Akon.

  • Damian Castro 7 years ago

    this steve rifkind dude os entertaining to listen to. i fucks with this series so far. hope theres a lot more coming, very interested in knowing more about the behind the scenes details concerning some of my favorite artists. this guys seems to have had hip hop all in the palm of his hands at one point or another.

  • Learn How To Rap 7 years ago

    Dam so many artist I look up to, the system was so pure now it feels like anyone can rap.

  • Christopher Lewis 7 years ago

    RIP PUN

  • Kevin Bolanos 7 years ago

    puns sister piña had an interesting story about this guy in the doc..wouldve liked to hear his side

  • Funaki Is God 7 years ago

    this guys a legend

  • Chris Santos 7 years ago

    you ain't a killer wasn't just 'cool ', it was incredible. That third verse alone is insane, so much talent gone too soon

  • ELchimbo quepasa 7 years ago

    Na bro the first solo Latino rapper to go Platinum is Vico C…..

  • Huntit Degrees 7 years ago

    WE NEED MORE PEOPLE LIKE STEVE IN THE GAME

  • diego cj 7 years ago

    fuck fat fuck pun wtf fat shit couldn't even wipe his own ass!! fuck out of here

  • Montalvo Monteka 7 years ago

    hearing these story make me so sad real shit I love hip hop the real times

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