iSwear Cartier’s new single, “Take Off,” is a warning for everyone standing within close proximity of the artist/producer to prepare for what is next. “Take Off” captures iSwear Cartier’s current moment as an emerging star. As an emerging star, his unique skill set separates him from his peers, which is evident in his production for this new single. “Take Off” transports its listeners on a journey beyond this earth with its space-like production and its formulated lyrics.
The single provides evidence on why iSwear Cartier is headed towards the stars. De’Andre Smith, known to his fans as iSwear Cartier, is a dynamic recording artist and producer based out of Atlanta, Georgia who hails from Birmingham, Alabama. He has developed an eclectic and engaging style of rap music that combines simple melodies and high-energy vocal delivery. As a relative newcomer to the scene, Cartier’s 2017, “iSwear, iSwear,” attracted the attention of talent manager and event coordinator Porchia Marie, who recognized the uniquely marketable sonics that are a trademark of iSwear Cartier. Since being brought out as the marquee act of The P.M. Firm, he has premiered his music in front of industry notables such as K Camp, Sy Ari Da Kid, Bobby Kritical, and more.
iSwear Cartier’s music, most notably from his single, “Trappin In,” has been received with warm reception in the city of Atlanta, GA. The reception of music was most apparent in his recent opening set for Jack Harlow’s sold-out show. In addition to being received on stages in Atlanta, iSwear Cartier proved that his music is growing outside of residence with an unforgettable performance at SXSW. With his vision and drive, and with an exceptionally talented team at his back, iSwear Cartier will soon be known as one of the biggest players in the Atlanta mainstream.